PRINT COLLATERAL
We love the opportunity to work with print, especially on recycled paper. It’s a refreshing change from digital, and offers a tactile experience for readers. There’s no bigger joy than selecting paper weights and finishes!
Here are a few samples of what we can do with print, including from past clients like American Express, Logitech and New York’s largest hospital system, Northwell Health.
Northwell Health magazines & sites
A bold reimagining of a dependable hospital system.
When Northwell Health wanted to reach patients, staff, and local communities, we created a new brand, templates, content strategy and production for them.
This concept coined “Northstar” played upon their name as the top choice in healthcare, and reinforced the brand to patients and staff.
This project was an example of macro/micro content and branding.
Each of Northwell’s 28 hospitals had the same overall branding and systemwide content, but also had dedicated local hospital content, as well as customized branding elements.
We were responsible for establishing branding, design, flexible template layouts and an editorial style that in-house staff could update and publish on their own.
Effective at a critical time.
While the hospital did not go with this specific concept, and went with a more traditional design we provided, the magazines and sites launched in 2020, at the height of their COVID response. Northwell wanted to ensure that they could reach patients, staff and the community at home, as well as in their waiting rooms, and share how effectively the system was at mitigating and reducing the pandemic and reminding the community of their services, availability, innovation and trustworthy reputation.
Even consumer tech needs print touchpoints.
We created multiple ads for Logitech that could be featured in various print publications in the U.S. and Europe. Despite being an innovator in tech peripherals, software and more, Logitech still needed to reach audiences in trade, alumni, and media publications.
A variety of ads highlighted Logitech’s history and commitments.
Heavily focused on celebrating its 40th anniversary, as well as its commitment to diversity, Logitech set out to ensure consumers and clients were aware of its ground-breaking accomplishments and workplace & supplier inclusion.
Effective messaging can happen in any channel.
Brands cannot rely on one channel to communicate, and Logitech was aware of the importance of an omni-channel strategy that extends beyond a commerce site and social media. We partnered with Logitech on video, print, branding, apps, social media, websites and CRMs and of course print.
Featured here are samples of successful print ads produced by us that effectively combined brand identity and messaging within a more traditional medium.
Logitech print & digital ads
Bogliolo Coaching & Consulting
An elegant calling card for a sophisticated leader.
Executive & Leadership Coach Veronique Bogliolo Friedman needed a portable statement that visually communicated her experience and value, but that matched her approachable and dynamic personality.
This gold-embossed business card effectively used her existing brandmark and new identity elements were created by us, such as the pattern design and the brand icon on the front of the card.
American Express Corporate Social Responsibility
A financial services giant gives back big.
American Express has a long history of philanthropic and volunteer efforts through nonprofit partnerships and grant programs. Their giving is so large, they need to publish it in a book each year. In 2017, they turned to us.
An example of positive brand reputation.
Choosing to show their generosity, American Express is able to consistently reinforce their positive brand reputation and enhance their trust amongst communities, cardmembers and merchants, through publications like these.
Proud of our history with this awesome company.
As an employee of American Express for 14 years and later as a communications consultant, our founder Ashley Lucio is extremely proud to have a relationship with such a notable legend in the financial services space, and relishes the vast amount of channels, strategies and products she was able to launch and support throughout her time there.
Silent Drift Movie Poster
When Cane Bay Films began promoting its upcoming feature-length narrative film, Silent Drift, we came up with a dark and unsettling concept and tagline “Dreams Don’t Drown.”
The poster effectively conveyed that the film will be a crime-based thriller set in the ocean, under the cover of night.
Political collateral that sparked joy.
That time founder Ashley Lucio ran for city council, we set about to create a brand that made residents smile.
The municipality of El Portal, just outside of Miami, is a beautiful community that is full of smiles, strutting peacocks, children’s laughter, and a massive tree canopy. When Ashley Lucio decided to run for council, she needed branding and collateral that featured a Miami color palette and visually communicated she was a refreshing change.
A brand that says hello.
As a newcomer to the village, Lucio wanted to introduce herself to her incredibly diverse community and highlight that she was approachable, friendly and was ready to listen to residents’ needs.
Faces lit up.
Whenever this collateral was shared, faces lit up and people were excited by its cheerful design and non-traditional branding compared to other political collateral by her opponents. With this branding, the candidate raised her profile and created a recognizable and unforgettable brand.
