BRANDING
Branding doesn’t stop at your logo, it’s the visual representation of your brand and everywhere it appears. Consistency and capturing the right essence is critical to good branding. We create and manage all aspects of brand identity for organizations looking to positively promote.
When the Mall of Saint Croix was looking to update its branding to a more refined identity rooted in its local culture that would draw international shoppers and retailers, we provided concepts that can be seen above as well as the approved logos featured below that are currently in use by the mall developers.
When Amex was launching its internal news app, called Pocket Square, we provided logo designs that incorporated their brand colors and fonts, but played up the portability aspect of the concept. The client chose the first logo featured below and it successfully rolled out to all 80,000 employees and installed in all company-issued & bring-your-own devices.
InConversation and take5ive branding provided to Swiss-based PMI, which included collateral, newsletters (along with editorial and content production guidance), and activations.
Digital workplace startup Convene Communications was seeking identity for its new business and we provided the above concepts.
Various concepts for other startups are featured below.
